National Institute of Agricultural Marketing¸ Jaipur

PHONE No.: 0141 2770027, ,

EMAIL: [email protected]

WEB SITE: www.ccsniam.gov.in

APPROVED BY/ AFFILIATED TO: CCS University¸ Meerut

GENERAL HELPLINE NO.: 9899104337

COURSES:

PGDABM - Post Graduate Diploma in Agri-Business Management


(Institute in Rajasthan)

DESCRIPTION :

Agricultural Marketing¸ rather than production¸ is going to be the key driver of the agriculture sector today¸ thanks to the new market realities posed by the increasing accent on globalization¸ liberalization and privatization of the economy. Market-driven production is an idea whose time has come. With the gradual shifting of agricultural system from subsistence to commercial one¸ there is increasing focus on Agripreneurship and Agri-marketing. It is the need of the time to tune up the Agricultural Marketing System of the country to enable the farmers to face the new challenges and reap the opportunities as well. This summons us to revisit our traditional statistic policies and laws and bring about the requisite reforms in the sector.

The imperatives of the integration of the Agricultural Marketing System of the country are increasingly posing new challenges in respect of each of the components of the system such as- cleaning¸ grading¸ quality certification¸ packaging¸ storage¸ transportation¸ financing¸ wholesaling and retailing etc of agriculture produce. The subtlety of the management of Agricultural Marketing issues today calls for high degree of professionalism to measure up to the expectations of different stakeholders.